Achieving the Ultimate Beautiful Hair in Bangkok:
The Special “Milbon Luxury Line” Hair Care Chosen by DEAR

The strong sunlight, hard water, and drying air conditioning in Bangkok—have you given up on dry, damaged, and unmanageable hair while living in Thailand?
At DEAR Hair Design, to ensure our clients can enjoy beautiful hair designs in any environment, we prioritize the “natural beauty” of your hair—the very foundation of any design—above all else.

To maximize the results of your cut and color and maintain that beautiful state for a long time, it is essential that your hair is healthy from the core. Therefore, to guide our clients’ hair to supreme gloss and suppleness, we have introduced the “Milbon Luxury Line” (known in Japan as the Premium Position), the absolute highest prestige line from Milbon, Japan’s top hair care manufacturer.

Special Care Exclusively Available at DEAR Among Japanese Salons in Bangkok

While Milbon products are loved by salons worldwide, this “Luxury Line” is not something a salon can carry simply by requesting it. It is a special brand line permitted only in a strictly limited number of salons that have been recognized by the manufacturer for their reliable knowledge of hair, high-level counseling skills, and advanced technical expertise.

Currently, among the many Japanese salons in Bangkok, DEAR Hair Design is the only authorized provider of in-salon treatments and home care products from this line. (*As of the time of this website’s creation)
This exclusive treatment, available nowhere else in the city, is the realization of our dedication to “delivering a beautiful hair experience equivalent to, or even better than, what you would find in Japan to our clients in Bangkok.”

“What” is Different from Other Lines?

What decisively sets the “Luxury Line” apart from conventional hair care lines and other salon treatments is the “overwhelming concentration of repair ingredients” targeting the inside of the hair, and its “power to approach and solve complex concerns simultaneously.”

• Repair from the “Core” with High-Concentration Proprietary Ingredients:
  As hair damage progresses, microscopic hollows called “stick-shaped voids” form inside, causing dryness and breakage. While regular lines also treat these voids, the Luxury Line contains a much higher concentration of proprietary repair ingredients (such as the SSVR Complex), flawlessly filling the hair with nutrients from its deepest layers. It doesn’t just coat the surface; it creates a silky, supple texture, making the hair itself feel stronger from the core.
• Addressing “Complex Concerns” Caused by Age and Environment:
  While standard care focuses on single issues like “dryness” or “tangling,” the Luxury Line simultaneously approaches multiple concerns caused by aging and accumulated damage, such as “dryness, loss of shine, and a decrease in bounce and body.” Rare, naturally derived ingredients rigorously selected from around the world are generously blended for specific effects like “high moisture,” “gloss,” and “elasticity.”
• Uplifting Scents Like Fine Perfume:
  What stands out even further is the fragrance that relaxes your mind with every use. The profound scent that transitions from top to middle to base notes, just like a perfume, transforms your daily bath time into a blissful, relaxing space, leaving a gentle, elegant fragrance that lingers into the next day.

To Protect Your Hair from Bangkok’s Harsh Environment

Life in Thailand involves an environment that places a heavy burden on hair, including intense UV rays pouring down year-round, drastic temperature differences between indoors and outdoors, and water quality different from Japan’s. That is exactly why you need high-end care that firmly locks nutrients inside the hair and powerfully protects it from external stressors.

At our salon, your dedicated stylist selects the optimal items tailored to your specific hair type, damage level, and ideal finish. We carefully determine and use exactly the products containing the nutrients your hair needs “right now.”

Experience Salon-Level Wonder at Home: Recommending the Optimal Prescription

“I want to maintain this beautiful gloss and manageability just like when I leave the salon forever.”
For such clients, we offer a full lineup of Luxury Line home care products, including shampoos, treatments, and leave-in (out-bath) items.

First of all, please experience a smooth texture unlike anything you’ve felt before through a treatment at our salon.
We also highly welcome guests who simply wish to purchase products or drop by for a consultation to find out “which line suits me best.” Let’s nurture beautiful hair that brings joy every time you touch it, together with this exquisite hair care experience available only at DEAR in Bangkok.